Just this past week I had the opportunity to attend the French American Chamber of Commerce luncheon where the CMO of Alcatel-Lucent spoke. I’d never been to a big fancy, formal luncheon, and was super excited. After the lunch portion, it was time for the speaker, Allison Cerra. Her speech was very interesting, and caused to me to think long after the luncheon.
She proposed, along with Alcatel-Lucent, that consumers should pay their service providers – AT&T, Verizon, Sprint etc, for better internet/video streaming coverage. Some of what she said went over my head, but the point did not. Should consumers pay for what they want? Absolutely. I think with the internet and technology boom, we’ve all gotten too much stuff for free, and it’s bound to fail at some point. Why should advertisers capitalize on the internet, when service providers are going to eventually lose their customers? I think the playing field should be evened out, and everyone would be happy.
While I love watching things on the internet for free, I wouldn’t be completely opposed to paying.
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